![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/d5aa44d6-6dc7-490c-9e03-417fadcb4121_rw_1920.jpg?h=81deb0cd531d0b75f3a65a1fcd4eb161)
Massif is an upcoming gin brand, handcrafted using ingredients that are locally foraged near Ceahlău Massif - one of the most iconic mountains in Romania.
The brand logo represents a combination between the handwritten M initial and the emblematic silhouette of Toaca Peak and Panaghia Rock - the shape of the letter flows like a signature and is complemented by the elegant wordmark.
The idea behind the labels revolves around Ceahlău Massif and its spectacular cliffs, valleys and peaks - the contour lines from the mountains topographical map are blended and combined to create a mesmerizing illustration that is used on each label to depict different areas on the mountain.
The brand logo represents a combination between the handwritten M initial and the emblematic silhouette of Toaca Peak and Panaghia Rock - the shape of the letter flows like a signature and is complemented by the elegant wordmark.
The idea behind the labels revolves around Ceahlău Massif and its spectacular cliffs, valleys and peaks - the contour lines from the mountains topographical map are blended and combined to create a mesmerizing illustration that is used on each label to depict different areas on the mountain.
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/e5a05272-e173-4c81-9ed5-449caa602af3_rw_1920.png?h=bf1b1d40cab7a4a0d5b6930a2514974b)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/819f60f1-c335-4d11-9855-49adf19620e6_rw_1920.jpg?h=85dff5c293d97634ccc936c208123a47)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/e2771e20-65ed-43a1-982a-1282e97aea0f_rw_1920.gif?h=f9714d8428c89025f8b62841b4ba99b2)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/39fdd739-d1e3-4c56-baee-86a34726944e_rw_1920.jpg?h=ba948c7f19e712cd006dbe3eb328b5b7)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/c652a8d2-8806-4a97-8c77-55df94bcaa17_rw_1920.gif?h=b7040983570e6d60a070f0d3b5e7aaee)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/fcd006bf-758b-4653-804f-086822f17dfe_rw_1920.jpg?h=229b909ab2083e0a19603a6da860d449)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/983e7924-7c8b-4fca-b1b4-4c7e874d9997_rw_1920.jpg?h=c62860ba0cc53c8e4909f799391e1b42)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/cdf4b2f2-4709-4ded-97a7-d507b6e4e30a_rw_1920.jpg?h=18eb05be03264fbed9c9b9afe3ddbd6a)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/22314e4b-27f4-4349-a4bc-ec383e53f5fa_rw_1920.jpg?h=2ba14f4fe8c8cd681034809c23c44d3a)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/597cc052-fc5d-444b-b05a-274417148fe8_rw_1920.jpg?h=1e6e6ede40a1c14f798803dc3bf6e3d2)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/364206bf-102a-4beb-b1b8-7371c6931101_rw_1920.jpg?h=43ee5328dcffe507a9c42bb2c6ee51cf)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/fadfd4e6-5265-4b5a-81fd-0602628d5a3c_rw_1920.jpg?h=3f1204434a9834b71bbc33d1edff30d1)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/4e007998-791f-4542-8370-68c9617589a8_rw_1920.jpg?h=5ccc35a6e96e1ef8b76ba7537c2987c7)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/0b9ff8d6-fbae-4b71-abc6-156b0fd610c7_rw_1920.jpg?h=7c25f2481955ac5224505a13941422d3)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/09ee5d1e-79f1-424e-867d-24d282beb4a7_rw_1920.jpg?h=37345407b9e7d99cb49c7c952d071d59)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/9ccc3823-6c2c-4785-8a21-a1fcaed5c2cd_rw_1920.jpg?h=9468d16d0155d1a8f9cce2850feb901e)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/6c976979-77e6-4268-af73-f6afc61cf4ef_rw_1920.jpg?h=338bef4f4b3f490333489459661f32e0)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/60e4a967-96c5-4075-aa93-109c8308e245_rw_1920.jpg?h=5469e2bd33126121c2d4333cac70d1fa)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/4973fe0a-7123-43be-bbca-f38b3c233b9e_rw_1920.jpg?h=ab532620578d0cd9b3f1ce12c76530f5)
![](https://cdn.myportfolio.com/a2a3ee797f468d0bec367873befbd9f4/8c18ccd5-8d89-452b-a92a-c76327d2a7ef_rw_1920.jpg?h=6cffa79fe493e9f2263f3e3a045e3256)