Massif is an upcoming gin brand, handcrafted using ingredients that are locally foraged near Ceahlău Massif - one of the most iconic mountains in Romania.

The brand logo represents a combination between the handwritten M initial and the emblematic silhouette of Toaca Peak and Panaghia Rock - the shape of the letter flows like a signature and is complemented by the elegant wordmark.

The idea behind the labels revolves around Ceahlău Massif and its spectacular cliffs, valleys and peaks - the contour lines from the mountains topographical map are blended and combined to create a mesmerizing illustration that is used on each label to depict different areas on the mountain.